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Digital Marketing – Online Course in Kalyani

Join students from Kalyani and nearby areas in this fully online course.

Digital Marketing Course

Become a Certified Digital Marketer

6 Months ₹15,499

Our comprehensive Digital Marketing course covers all essential aspects of online marketing, from search engine optimization to social media strategies. Learn practical skills that businesses actually need, taught by industry professionals with real-world experience.

Course Highlights

  • Hands-on training with live projects
  • Learn from certified industry experts
  • Practical assignments after every module
  • Placement assistance & career guidance
  • Flexible batch timings (weekday/weekend)
  • Certificate upon successful completion
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What You'll Learn

Module 1: Search Engine Optimization (SEO)

  • On-page SEO optimization techniques
  • Keyword research & analysis
  • Technical SEO basics & free website audits
  • Link building strategies
  • Local SEO using Google Business Profile
  • SEO tools (Google Search Console, Google Trends, Semrush)
  • Content optimization with WordPress plugins (Yoast/RankMath free)
  • SEO for e-commerce websites
  • Measuring SEO performance with Google Analytics (free)
  • SEO case studies

Module 2: Google Ads & PPC Marketing

  • Google Ads account setup
  • Search & Display campaign creation (with demo budget)
  • Remarketing strategies
  • Keyword match types
  • Ad extensions & optimization
  • Conversion tracking setup (demo)
  • Budget management techniques
  • Performance analysis
  • Preparation for Google Ads Certification (free via Skillshop)
  • Case studies & simulations (no heavy ad spend)

Module 3: Social Media Marketing

  • Facebook & Instagram marketing
  • LinkedIn for B2B marketing
  • YouTube video marketing
  • Social media content planning
  • Community management
  • Free social media scheduling tools (Meta Business Suite)
  • Paid ads overview (small demo budgets)
  • Influencer marketing basics
  • Social media analytics using free tools
  • Real-world campaign examples

Module 4: Content & Email Marketing

  • Content strategy development
  • Blog writing for SEO
  • Copywriting techniques
  • Email campaign creation
  • Lead nurturing basics
  • Email marketing tools (Mailchimp free plan, Sender.net free)
  • Landing page optimization with free WordPress tools
  • Content distribution strategies
  • Marketing automation basics (free trials)
  • Performance measurement

Module 5: Analytics & Strategy

  • Google Analytics 4 setup (free)
  • Key performance metrics
  • Conversion tracking
  • Data interpretation
  • Reporting Dashboard
  • Digital marketing strategy
  • Campaign planning
  • Budget allocation (cost-effective methods)
  • ROI measurement
  • Client presentation skills

Frequently Asked Questions

Anyone from Kalyani, Haringhata, Gayespur, or Chakdaha can join. Students, working professionals, freelancers, and business owners are welcome.

Yes. Beginners from Kalyani and nearby towns can start from fundamentals and gradually learn advanced digital marketing skills.

Modules include SEO, Social Media Marketing, Google Ads, Content Marketing, Email Marketing, Analytics, and Digital Strategy.

Yes. Practical projects include website audits, SEO campaigns, Google Ads campaigns, and social media management.

The course is fully online for students in Kalyani, Haringhata, Gayespur, Chakdaha, and surrounding areas.

Yes. Students receive a Digital Marketing Certificate from Mivja.

No. Basic computer and internet skills are enough to start and succeed.

Yes. Learn to promote local businesses, attract customers online, and manage campaigns effectively.

Yes. Weekday and weekend batches are available along with live sessions for working professionals.

Students learn Google Analytics, Google Search Console, SEMrush, Meta Business Suite, WordPress, Photoshop, and Mailchimp.

Yes. You’ll be equipped to handle freelance projects for clients locally in Kalyani or remotely.

Practical skills, portfolio building, and career guidance make students job-ready in Kalyani and nearby towns.

Yes. Interactive sessions help clarify concepts and provide real-time guidance.

Yes. Students learn to create, manage, and optimize campaigns using Google Ads.

Yes. Learn marketing strategies for Facebook, Instagram, and local business promotion.

Yes. Career support includes resume guidance, interview tips, and job application strategies.

Yes. Flexible batches and recorded sessions allow balancing work and learning.

Yes. Create blogs, social media posts, and marketing content optimized for SEO and local search.

Yes. Projects include Google Ads campaigns, social media campaigns, and website optimization.

Yes. Learn to analyze campaigns, track metrics, and create dashboards to measure performance.

Yes. Learn how to find freelance clients, manage projects, and showcase work professionally.

No. Beginners and professionals from Kalyani and surrounding areas can enroll.

Yes. Guidance for Google Ads Certification is provided through Google Skillshop.

Yes. Students from Kalyani, Haringhata, Gayespur, Chakdaha, Barrackpore, and nearby areas can enroll online.

Yes. Learn on-page SEO, off-page SEO, local SEO, and website optimization.

Absolutely. Learn to reach customers, increase sales, and manage marketing campaigns in Kalyani.

Mivja offers hands-on projects, local business examples, career mentorship, and flexible online learning.

Yes. The course includes local SEO, social media ads, and strategies to promote businesses in Kalyani.

Yes. Students learn to create and manage ads targeting local audiences.

Yes. Freelancing and client acquisition strategies are included for students in nearby areas.

Yes. The course is beginner-friendly and designed for career changers.

Yes. Learn keyword research, Google My Business optimization, and local search strategies.

You can enroll easily via WhatsApp, phone call, or the online form on Mivja’s website. Our team will guide you through the process and answer any questions.

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